MORE SYSTEMS TO CREATE A SUCCESSFUL OPEN HOUSE EVENT

1. Make a post on your Facebook Page and boost the page. Boosting is very inexpensive, but pushes the post to your friends (without being too pushy).
2. If you want to be even more effective, create a FB ad. While this is inexpensive and you can actually target zip codes and demographics, it is a little more complicated and does require a little more than basic knowledge of Facebook. If you know how, definitely go for it.
3. Create a post on your FB timeline – just like any other post – but be careful not to overdo the promotion or add too many pictures. Strictly speaking, timelines are not meant for advertising, and you do run the risk of being in trouble with Facebook.
4. Create a Facebook Event and invite all your friends and contacts.
5. Lots and lots of signs. Put the signs out early – Friday night or first thing Saturday morning – and take them down immediately after the event. I know there are restrictions in many areas, but put as many open house signs as you can. And, interestingly enough, studies show that signs at turns that most often be right-hand turns are most compelling.
6. Call your sphere. Once again, I truly believe that picking up the phone is better than a text or email. Do many people prefer to communicate by text and email these days? Sure. But we all know that a voice-to-voice contact is more likely to bring results and create a positive response than a text or email that can be deleted with the touch of a button.
7. Create a video. Every phone has video. Stand in front of the house to be held open and create a selfie video. “Hi, this is Ken Crowley with RE/MAX Realty Group (or 100) and I wanted to invite you to an open house event I’m having at this beautiful home at 123 Main Street…” Describe the house briefly, pick out one main feature to highlight and says “hope to see you there”. 60 seconds or less. Send it to your current buyer prospects and your sphere and anyone else whose email you have. 
8. Advertise on Craigslist Have a drawing – no strings attached, of course.
9. Provide snacks or soft drinks.
10. Trite, but tried and true: bake cookies while at the open house for guests to have and to make the house smell delicious.  
11. Turn on the TV – it makes the house sound like home, but…
12. Don’t sit on the couch and watch TV