DO OPEN HOUSES WORK? IT DEPENDS

​A survey in 2015 by RISMedia found that 56% of those surveyed said that open houses don’t work. Only 44% said they are a useful tool.

I have news for you: For those 56% of agents who feel that open houses are useless… they are. And I would bet that for the 44% that think they are a good thing, they are.

Like so many things, this tool is only as good as we think it is. If we think open houses work, we will approach them with that attitude and perform the tasks we need to in order for the open house to be successful. If we think they are pointless, we will do a lousy job setting the stage for the open house and it will flop.

How many times have you heard an agent say “I have to sit an open house today”? That’s just what they’ll do. They’ll stick a couple of signs in the yard, turn on the football game and sit through the open house. I’ve been in open houses where the agent never bothered to get off the couch. One where the agent was actually asleep in a chair and didn’t wake up the entire time my clients and I toured the house. I bet those agents thought open houses don’t work.

We’re not going to be doing any sitting in our open houses this weekend. We’re having Open House Events. You are going to select the house carefully, prepare the seller, invite the neighbors, have a special VIP preview for the neighbors, serves snacks and drinks, ask lots of questions and we’re going to get prospects from this Open House Event. Heck, we may even sell the house!

Do each and every step outlined in the strategy I’ve provided. Get started, you’ve only got 6 days! 3-2-1 GO!